Top 5 Social Apps in the US: Q4 2024 Performance on Unified Platform

In the fourth quarter of 2024, the top social apps in the United States demonstrated varied performance trends across downloads, revenue, and active users on a unified platform, combining data from both iOS and Android. This analysis is based on data from Sensor Tower, providing a comprehensive overview of the top contenders.

TikTok - Videos, Shop & LIVE from TikTok Pte. Ltd. showcased a robust weekly revenue peaking at approximately $31.5M in early November. Its weekly downloads fluctuated, with a notable increase to around 997K in early December. Meanwhile, the app's active users consistently rose, reaching nearly 99.8M by the end of December.

Grindr - Gay Dating & Chat experienced a steady revenue increase, hitting a peak of about $2.7M in late December. Weekly downloads remained relatively stable, averaging around 38K, while active users increased slightly, reaching over 2.5M by the quarter's end.

Bigo Live - Live Streaming App saw a decline in weekly revenue, with an initial peak of $2.1M in late November dropping significantly by December. Downloads followed a similar pattern, decreasing from 135K in mid-October to just 22K by the end of the year. Active users also saw a decline, falling from 1.5M in November to just over 1M by the end of December.

Facebook by Meta Platforms, Inc. maintained steady weekly revenue, peaking at $1M at the start of the quarter and stabilizing around $950K by December. Downloads remained consistent, with a slight increase to 619K in late December. Active users hovered around the 220M mark throughout the quarter, indicating stable engagement.

Instagram demonstrated consistent performance, with revenue peaking at approximately $1.7M in early October. Downloads remained strong, reaching 896K in late October, while active users fluctuated slightly but remained above 121M.

For more detailed insights and data analysis, visit Sensor Tower's platform to explore these trends in depth.